When Charity & Fashion Collide: Clothing For Social Good

We’re all jealous of the celebrity culture – the designer clothing; the seemingly endless money; the glitz and the glamour. So when celebrities occasionally give back to society through charity donations, work, or awareness we realise that they’re only human like the rest of us. Only recently though have we truly been able to share in the celebrity experience, as more and more global superstars share their fashion with us.

Here is a rundown of eight truly brilliant, celebrity fashion moments that occurred in aid of charity:

1. Victoria Beckham and Co open  their wardrobes

.Martin. / Foter.com / CC BY-ND

In 2010, a varied and wide selection of female stars opened their wardrobes to raise funds for the Royal Marsden Cancer Campaign. The charity – within the world-leading cancer centre at The Royal Marsden Hospital – helps over 50,000 cancer patients each year, using donations to pay for research and the latest technology. Victoria Beckham – alongside other leading women such as Dannii Minogue and Gwen Stefani – delved into their extensive wardrobes to donate items of clothing to the cause which were then auctioned off eBay. Items included a Burberry Prorsum jacket and dress, a Stella McCartney halter dress and a Frejus fitted black dress, amongst others. The auction, dubbed the Celebrity Boutique, raised just under £7,000 from the 27 items donated by the ladies. 

2. Ashley Judd’s eco-friendly collection

45-year-old Ashley Judd, star of Star Trek: The Next Generation and Sisters, joined forces with American clothing store Goody’s in 2010 in designing a collection of eco-friendly and durable clothes. A segment of the proceeds from her collection were given to the Good Deeds for Schools charity, setup by Goody’s, which supports needy schools around the store’s hometown of Knoxville, TN. Based on an application process, 50 winners out of more than 1000 applicants were chosen to receive $10,000 (£6386.51) each in grants.

3. Chris Martin raises awareness for ‘Make Trade Fair’

Oxfam America / Foter.com / CC BY-NC-ND

As the frontman of Coldplay and the husband of Hollywood star Gwyneth Paltrow, Chris Martin carries a lot of influence when it comes to raising charity awareness. As an ambassador for Oxfam’s Make Trade Fair campaign, he was been spotted adorning his hands with the campaign’s ‘equals sign’ logo, alongside wearing coloured electrical tape around his fingers to draw even more attention to the cause. During the band’s 2005 X&Y tour, he also had the logo painted on his stage piano, to give even more promotion to the campaign.

4. Demi Lovato donates her jeans

Non-profit organization Do Something established the Teens for Jeans campaign in 2007, to raise awareness amongst teens about how a third of homeless people are under the age of 18. Donators are asked to send gently-worn jeans to the charity, which are then shared out amongst 1,000 homeless shelters across Canada and the US. Actress and singer Demi Lovato became the face of the campaign last year, one of many high-profile stars to endorse the cause alongside Twilight actress Ashley Greene, singer David Archuleta and Kick Ass star Chloë Grace Moretz. Since Teens For Jeans was established, more than 2.5 million pairs of jeans have been collected for homeless people.

5. Tess Daly models limited edition locket

Strictly Come Dancing presenter Tess Daly  became a supporter of UK charity Malaria No More back in 2010, when the charity launched its limited edition Mosquito locket. Designed by British luxury jeweller Stephen Webster, the locket features a crystal encrusted mosquito sat on a red enamel locket, hanging from a silver-plated metal chain. Alongside model Amber Le Bon and musician Alice Dellal, Tess modelled the one-of-a-kind locket whose proceeds are contributing to putting an end suffering and deaths from malaria on a global level.

6. Pudsey goes high-end!

designer pudsey bear

Last year, one of the largest monetary contributions to the BBC’s  Children in Need charity was achieved through auctioning off a collection of ‘Designer Pudseys’. Global designers such as Burberry, Vivienne Westwood, Balenciaga and Alexander McQueen all participated in the event, in which they designed and produced a unique 28” Pudsey bear. All funds raised from the auction were donated to CiN, which helps to improve the lives of disadvantaged children and young people across Britain and Ireland.

7. Naomi Campbell presents Fashion for Relief

In the wake of the Haiti disaster, supermodel Naomi Campbell gathered her celebrity friends for a night of high fashion. The evening, which took place in 2010, saw not only women but men take to the catwalk. Amongst the amateur male models were comedian Ronnie Corbett; TV personalities Piers Morgan, David Walliams and James Corden; and cricket star Freddie Flintoff, who all strutted their stuff for charity in designer attire. Since its foundation in 2005, Campbell’s charity Fashion for Relief has reportedly raised more than £4.5 million for various global causes.

8. One Direction offer their ‘Kicks for Kids’

During their jaunt to America, British pop quintet One Direction offered their trademark white shoes to Texas-based charity Kids in a New Groove (KING). Complete with autographs the shoe collection, that included Harry’s signature Converse Hi-Tops, were auctioned off in the ‘Kicks for Kids’ campaign which raised funds for the charity. Offering one-on-one weekly mentoring and music tuition to kids in foster care, KING – which has just 3,141 Facebook likes – managed to raise $7,780 (£4968.71) from the auction. Perhaps not surprisingly, Harry’s shoes raised the highest bid out of the five individual listings.


Vicky works alongside http://www.topwristbands.co.uk/ who provide charity wrist wear in the UK. Her style icons are Gwen Stefani and Madonna!

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